We get lots of questions about our coffee, but one in particular we get all the time: That question is ‘why does our NutriCafe coffee taste so delicious even though it contains 100 mg of medicinal mushrooms per cup?’ The quick answer is that we’ve created a proprietary process to infuse extracts of medicinal mushrooms directly into the coffee bean. This process allows the extracts to be absorbed by the bean yet does not alter the taste. Plus, we roast in small batches every week, sometimes daily, in order to insure that our coffee is very fresh.
‘Why does it taste so fresh?’ With regard to our coffee’s freshness, most people are simply used to drinking ‘stale’ coffee and don’t even realize it. The coffee they buy has likely been sitting in a bag for months. If a coffee has been bagged for usually 3 months or longer you begin to lose the flavors of the coffee. Air oxidizes coffee and the longer it sits around the more oxidization and staleness occur. Honestly, there is no substitute for freshly roasted organic coffee! Our coffee is always organic and usually fair trade. The quality of the beans and the care of them are of great concern to us! We select only the freshest organic beans possible that are taken care of properly. All of our coffee is ‘coop’ coffee meaning that there are many growers from a given region that supply coffee to their coop. From the coop the coffee is transported to the docks and then shipped to us.
Another question we receive about our medicinal mushroom-infused coffee is: ‘does the heat from brewing the coffee harm the beneficial aspects of the medicinal mushrooms?’ The answer is absolutely not. Mushrooms love heat and, in reality, you should always cook your mushrooms before eating them. The heat actually activates the beneficial properties of these extracts in the coffee. We have additionally had our brewed coffee tested in an independent lab and the results are always consistent with it containing 100 mg of medicinal mushroom extracts per cup.
‘What about mycotoxins?’ is another valid question we’ve received. We have no scientific evidence that mycotoxins can survive the intense heat of our roasting process. Mycotoxins have not shown up on any analysis that we have done over the years. Unfortunately, testing each individual bag/batch of coffee is just not feasible economically, but we do test our coffee regularly and have seen no evidence of mycotoxins in it.
‘Should I keep my NutriCafe in the freezer?’ You can if you wish. Some customers have reported that keeping their NutriCafe stored in the freezer does help it stay fresher longer. Usually if you just keep it in the bag we send it in and close it tightly after each use your coffee will stay fresh.